Hot-Spot 'Crème Of The Crop' Attracts Stars To Beverly Hills For BET Awards
Third Annual Post BET Awards Dinner Celebration Presented By Interscope Geffen A&M Records, Heineken USA, VIBE Magazine, and Grey Goose Vodka Celebrated The 2009 BET Awards

Diddy and CIROC Vodka 'Calling All Troops' for Independence Day White Party
CIROC Ultra Premium Vodka, the "Official Vodka of Summer," and Sean "Diddy" Combs today have invited Tanya Vinson of the United States Air Force to serve as Diddy's personal guest as he celebrates our nation's independence during his world-famous White Party on July 4, 2009 in Los Angeles, California, which this year is co-hosted by 'Malaria No More,' a non-profit, non-governmental organization determined to end the malaria crisis in Africa.

Ketel One(R) Vodka Launches New National Advertising Campaign
Ketel One, a super-premium vodka created in Schiedam, Holland, unveils a new advertising campaign, "Gentlemen, This is Vodka." For the first time in the history of the brand, Ketel One will have a national TV platform in addition to larger than life out-of-home and digital advertising. The total spend will be $12 million from May to September 2009.

Herbalcast Posts Podcast Interview with Carter Reum of VeeV, the World's First Açaí Spirit
Eco-friendly meets the alcohol industry, and the end of vodka in this unique drink.

Cocktail Party Planning Tips
Sooner or later, one of the great challenges that home bar owners face, is planning cocktail parties.As the number of guests increase, so do the challenges involved with planning the party. Consequently, this article will focus on planning a large cocktail party featuring between 40-50 invited guests. The "rule of thumb" is to plan on having each guest consuming approximately 4 beverages. I say "beverages" because they could be bottles of beer or non-alcoholic beverages in addition to wine and mixed drinks.